Tens of thousands of people have already learned the truth about coal. Despite
a $40 million advertising campaign that masks the harmful and polluting nature
of coal-fired power plants, people aren't falling for it. Now it's time to
take the truth about coal to the masses.
The Sierra Club is launching a new advertising campaign that will rebut the
coal industry's misleading claims. And we need your help. Let's come up with
a new slogan for coal -- one that tells the truth.
The Sierra Club's members and supporters are more than 1.3 million of your friends and neighbors.
Inspired by nature, we work together to protect our communities and the planet. The Club is America's oldest, largest and most influential grassroots environmental organization.
Our influence and effectiveness is dependent upon our members, donors, and benefactors.